Allan & Steve are the chubby founders of LessEverything. This is their blog, hear them rant, praise, give advice and talk about Just Stuff, Less Accounting, Lovd by Less, More Honey, Less Memories, Code, Business, Design, Marketing
November 15th, 2007

Separated at Birth

written by Allan Branch

In the past 7 days, I’ve had several people randomly email me saying that a site called ShoeBoxed.com looks like Less Accounting. So I check out their site.... and well.... “Imitation is the sincerest form of flattery” -- I guess. OK, maybe they didn’t use our site as inspiration. Perhaps I have a twin out there, separated at birth and he (or she) designed ShoeBoxed.com. ….you decide…

Notice the colors, the logos, the layouts and even the ideas are similar.



7 Responses to “Separated at Birth”

  1. Douglas F Shearer November 15th, 2007

    Looks like a lot of apps, 37signals even have this look going on.

  2. Michael Christenson II November 15th, 2007

    [ So I check out their site…. and well…. “Imitation is the sincerest form of flattery”—I guess. ]

    I agree with Douglas. 37 Signals must be beaming from all the flattery!

  3. molly b. November 19th, 2007

    I have to say, the style and layout is the same…AND the theme is EXACTLY the same! Imitation is great I suppose, but with a bit of recognition. It is too much a coincidence in similarity to be an accident.

    Maybe shoboxed has no idea that Mr. Rob Goodlatte (the redesign expert) redesigned their site with Less Accounting on the mind. ;)

    what a funny catch!

  4. Jorge soto November 26th, 2007

    Its clear that you are “Da Man” Allan…I love Less Accountings design dude. But WTF, I love all of Less Everythings Designs.

    There, i have contributed to this matter!

    jorge soto

  5. Jake December 8th, 2007

    Yup, 37signals designs are almost exactly the same!

  6. Jenna January 4th, 2008

    They don’t look anything alike if you ask me… shrug :)

  7. Rob Goodlatte January 30th, 2008

    I found this post while doing a bit of ego-surfing on Google. I’m the designer behind Shoeboxed’s redesign—at least, before they took over and royally messed it up.

    I can assure you any similarity is complete coincidence—this is the first time I’ve encountered your LessAccounting site. The background color is based on the foreground color of Shoeboxed’s original site, and the logo mark was also their creation, not mine.

    I think it is a bit ridiculous to claim plagiarism in this case. A screenshot plus some marketing copy next to it isn’t exactly a novel idea. As other commenters mentioned, 37signals uses this layout for nearly all of their product sites. You also neglect to show the bottom 70% of the page, which looks dramatically different.

    Besides, I have a reputation to protect. Why would I rip off such a simple design? I don’t appreciate being accused of thievery.

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