Allan & Steve are the chubby founders of LessEverything. This is their blog, hear them rant, praise, give advice and talk about Just Stuff, Less Accounting, Lovd by Less, More Honey, Less Memories, Code, Business, Design, Marketing
Design doesn't have to be overly creative to be clean and beautiful. BusinessCatalyst.com proves my point, especially the "Join" page (Link). Having your design elements align properly helps the visitor's eyes to flow around the site smoothly. Notice the spacing between the headers and bodies of text, it gives your users a gap for their eyes to realize the elements are different. Pay close attention to these details it will make or break your user's experience.
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