Allan & Steve are the chubby founders of LessEverything. This is their blog, hear them rant, praise, give advice and talk about Just Stuff, Less Accounting, Lovd by Less, More Honey, Less Memories, Code, Business, Design, Marketing
Besides Twitter's concept, why is Twitter successful? Simply put, the barrier to entry and reentry is painless. Initially I can setup my account, import my email contacts and start twittering in a minute or two. Each time I twitter the thought process is quick, its not a blog post, its not an essay, its a twitter. It’s a quick thought. The barrier to entry, the steps to completion, are fast and simple. Having the ability to twitter via instant messenger is just icing on the cake. With IM I don’t need to log into twitter.com and navigate to the correct page. I just type my message into the Twitter IM Buddy and move on.
What sucks about signing up for a gym membership? The two-hour signup process! What’s awesome about Burger King? The food, ha no, the quick drive-thru.
What steps can you remove from your registration process/user interactivity to make the barrier to (re)entry less painful for your potential users?
(Twitter Name = LessAllan)
1 Response to “Barrier to (re)entry”
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I hate registration processes that ask you to feel out profile fields, but their “optional…”
Do us all a favor, just ask me later!