Allan & Steve are the chubby founders of LessEverything. This is their blog, hear them rant, praise, give advice and talk about Just Stuff, Less Accounting, Lovd by Less, More Honey, Less Memories, Code, Business, Design, Marketing
January 10th, 2008

Bad commercial, a case of bad editing?

written by Allan Branch

Burger King has a tv commercial where they tell real Burger King customers the Whopper (a hamburger) is no longer available. The commercials show their customers getting mad, being totally distraught and flabbergasted. I've seen this tv commercial several times, they didn't strike me as outstanding. At the end of their tv spot they display an url, last night I went to it. There I found the full length video of the "setups" its so much better than the actual tv commercial.

So why is the commercial not-so-great and the full length video is funny?
Is it a case of bad editing?
Over-editing? I think the concept of the marketing is brilliant, but perhaps its a case of bad execution.




whopperfreakout.com

I also love Beer TV Commercials because they use humor, what's your favorite marketing campaign?

1 Response to “Bad commercial, a case of bad editing?”

  1. Douglas F Shearer January 10th, 2008

    Heads up: your embed doesn’t work in your RSS feed.

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