Allan & Steve are the chubby founders of LessEverything. This is their blog, hear them rant, praise, give advice and talk about Just Stuff, Less Accounting, Lovd by Less, More Honey, Events, Less Memories, Code, Business, Design, Marketing

The Right Decision Will Make Everyone Squirm

written by Allan Branch on October 29th, 2009



Recently I started talking about purchasing a 1963 Lincoln Continental. The people around me warned me and generally were a bit skeptical. This only fueled my interest. Why? Because everyone thinks I’m crazy for doing it.

Seth Godin talks about how the safe choice is often the risky choice and the risky choice is the safe one. I’ve made a life few decisions that made no sense to the people around me. It turns out those were some of the best decisions I ever made.

Here’s some example from my life

  1. Took art classes in high school instead of working out with the football team. I design for a living now.
  2. Left a full football scholarship to play at a bigger school, which led me to meeting my wife.
  3. Took a job offer and quit school right after 9/11. I made 40k as a junior designer and that company was my first freelance client.
  4. Left said job to go freelancing, which led me to Steve.
  5. Put in every dime I owned into Less Everything so Steve and I could change our piece of the internet.
  6. Released LovdbyLess our open social network, free code = good for business? Yes it’s helped bring in over 1.5mil in consulting work in the past 2 years.
  7. Launched WeAllHateQuickbooks.com much to the disagreeing marketing consultant that insisted we’d be sued.
  8. Poured time and money into ideas like LessAccounting, LessTimeSpent, LessProjects, now these side projects represent 40% of our income.
  9. LessConf, who throws a conference in 7 weeks? We did, solid turnout, amazing love and a great time was had.

Most people are sheep and they don’t realize it. Follow their beaten path and face the cliff after them.

I’m waiting for a few “Less Everything except cars” type jokes, but FYI this car cost less than what you’re driving.

18 Responses to “The Right Decision Will Make Everyone Squirm ”

  1. Mark Turner October 29th, 2009

    Love it. Great post.

  2. Dave Concannon October 29th, 2009

    Great post. Fear is absolutely certainly wrong motivation to not do something. I think it was Copernicus that said (paraphrased) that “If you follow the same path, you’ll end up at the same destination”.

  3. Siddharth October 29th, 2009

    Nice Post man. Your posts are really cool compared to the stuff I usually come across.

  4. Davide Di Cillo October 29th, 2009

    great post. i should probably take more risks myself…

  5. randy ayn October 29th, 2009

    Most people are Sheeple!

  6. Bradley Joyce October 29th, 2009

    Allan, great post! It’s very interesting to read about other people’s experiences and the choices that led them to where they are now…

    3 years ago I was enduring a miserable internship working at Boeing, about to start my 4th year studying Aerospace Engineering… today I’m having a blast creating cool web apps like http://tweetsaver.com with my awesome co-workers at Squeejee!

    Risk = Reward… one way or another something good will come of it!

  7. Tim Rosenblatt October 29th, 2009

    Is the picture on this post the actual car? Do it! That thing looks cherry. Since it’s not computerized, you can fix everything yourself, and there’s plenty of room in the engine bay to make work easy. Very classy ride.

  8. SoftwareCandy October 29th, 2009

    Nice post! If you look at our website, you’ll notice that we whole heatedly subscribe to the idea of “Less is More”.

    Going to follow you now on Twitter… :)

  9. damir October 29th, 2009

    it’s not so much about risk=award but when you do something, there’s always a reaction. results will show. They migh not be what you expected or wanted, but you will get results if you take action.

  10. Rich Collins October 29th, 2009

    Except when they aren’t the right risks to take

    http://www.hulu.com/watch/10310/saturday-night-live-bad-idea-jeans

  11. hayden October 29th, 2009

    the flipside of your argument is that you could be a very well paid football star by now married to a hot cheerleader driving a maserati

  12. allan branch October 29th, 2009

    @hayden Football wasn’t my passion it was something I was just really good at. I didn’t want a career in football, that makes people scratch their heads but I hated football.

  13. Aaron October 29th, 2009

    Not to minimize your success and happiness, but making a choice to not to follow a career in football when it “wasn’t your passion” is just smart, not risky.

    Item 5 is the only one that is really a risk and that would depend on the following: 1. approximately how much money? 2. how old were you? 3. did you have a mortgage 4. were you married at the time, and did you have children?

    Again, I applaud your success, but we’re not really talking “Sell your parent’s farm for a 1 in a million chance” level of risk here, are we?

  14. Allan Branch October 29th, 2009

    @Aaron I am sorry, but your logic is flawed. Being risky isn’t the stupid choice like your example shows about the farm. Being stupid is called being stupid. Anytime you invest time, interest, money into something that isn’t a sure thing it’s a risk. All the decisions I listed were me leaving the “easy path” and taking the harder path which I feel has given me longer term happiness.

  15. Scott Meade October 29th, 2009

    Great post Allan. My mom calls it “the path of least resistance”. “Don’t just follow the path of least resistance” was my mom’s advice. Thanks for sharing some of your personal examples of where taking the harder path can pay off.

  16. Taylor Brooks October 30th, 2009

    “FYI this car cost less than what you’re driving.”

    Seriously doubt that…

  17. Sachin October 30th, 2009

    always follow your heart—somebody said…

  18. Sam February 10th, 2010

    Nice wheels, Alan. Did you end up getting it? Interested in selling?

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