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You need eyeballs first

written by Allan Branch on December 9th, 2009



Recently I had a conversation with a friend who runs a small web consultancy and is looking for some consulting work.
Him - "I am going to redesign my site, maybe that will help generate leads".
Me - "Who's coming to your site?"
Him - "Yeah good point."
A great website design can help your consulting. But if no one is coming to your site then no one will notice the new design. If your current site is good enough your time is better off networking, blogging, talking to people and helping on open source projects.

3 Responses to “You need eyeballs first”

  1. wiscoDude December 9th, 2009

    Totally.

    I’ve looked for and purchased design services quite a few times over the last 10 years. When I get to a web designers site, I’m looking for a clean/well structured simple site. And then I’m looking to see what they’ve worked on – their portfolio. I’m not looking for much from their site (content breadth wise), but it can’t suck.

    So yes, “good enough” is a very important concept. Get active and network once your site is good enough. Commenting on these types of posts is a good start. Lord knows most open source projects need some design help. Heck, I’m looking for some free design help right now – in return for kudos and recognition.

  2. Abhishek Parolkar December 9th, 2009

    To the point!- Cool.

    From perspective of product dev, I think there is only one way to build successful web-apps, create a minimum viable feature(which can be product itself), go get the eyeballs to see if the feature makes sense for a considerable mass, then add eye candy. (my observations are here http://l.whol.ly/tzgrh) If you aren’t doing this , you are increasing chances of failure anyway.

  3. Bill Roth December 16th, 2009

    Many islands in the South Pacific were not mapped until just the last century. Most were uninhabited and nobody knew they existed.

    Websites are similar. Most are uninhabited (static content) and off the internet radar (not linked to anything of value).

    None of us can afford to be islands in the vast and expanding internet ocean.

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