Less Everything Blog - Marketing Comments

Comment on 'Do you need a sales scheme if you have a good product?' by Dorothy

2010-08-09T07:48:39Z

You’re deadly right! A great product will market itself. The great experiences of people who had tried it will speak for itself. And what’s more? You’ll have repeated customers and they’ll surely recommend this to people they know.

Comment on 'It's Always Easier Looking In.' by Kevin Webber

2010-08-07T23:58:46Z

Applications are a lot like icebergs (I used my Forrest Gump voice there). Only a fraction of the iceberg is actually visible above water, so it looks tiny at first glance, but go below the depths and you realize how enormous it really is. Google immediately comes to mind; most people experience a two page site, basically a text box and a list of results.

Comment on 'If You Have No Work Then You Have Plenty Of Time' by Wendy

2010-08-06T00:18:50Z

This is quite true for people who just quit on their job who are looking for ways how to do living after. Its true, they may consider online business, its worth the try.

Comment on 'It's Always Easier Looking In.' by Michael

2010-07-30T03:51:31Z

I actually think that the simpliest apps can be hardest to design. I takes a lot of thinking and trying to come up with something almost perfect :)

Comment on 'It's Always Easier Looking In.' by Aaron Deckler

2010-07-29T18:04:05Z

The same is true for design. It’s very easy to look at a finished work and say “I could reproduce that.” The real struggle is in the maturation process of the concept/design. A successful project typically has a good chunk of time devoted to failed ideas.

Comment on 'It's Always Easier Looking In.' by Eric Anderson

2010-07-29T16:17:40Z

Good thoughts.

I think that is why people are so bad at estimating. They think about the finished product and say “that will be easy to build”. They don’t think about the fact that the finished product will end up being a good bit different than first envisioned and the steps that will be necessary to take it from a vision to a final product that make sense in the real word. Not to mention all the other thing you have to do besides actually building it (marketing, support, etc.).

Comment on 'It's Always Easier Looking In.' by Eric Fleming

2010-07-29T16:13:24Z

Very well said, I am also experiencing this with my app as I try to build out the next big feature. Seems easy, but it is really really hard. The revisions take time, the design takes time, the infrastructure takes time, and the marketing takes a crazy amount of time.

Comment on 'It's Always Easier Looking In.' by Adam Cantrell

2010-07-29T15:48:17Z

Very true! No one ever truely knows the “behind the scenes” work that goes into any production.

Comment on 'It's Always Easier Looking In.' by Brad Stephens

2010-07-29T15:43:16Z

very well said Sir. Now time to rearrange the shop for the 1,000,000th time to make it flow a bit better.

Comment on 'You need eyeballs first' by Landy Bruce

2010-07-28T15:26:39Z

I think this is a funny post. I have to check this site first before anything else so that I will understand what this post is trying to tell.

Comment on '#10 Rules for Bootstrapped Web App Startups ' by Diabetes log

2010-07-23T20:15:23Z

I agree with most of the list. We’ve taken much the same approach to our application. Over 3000 users (free tho) and growing strongly!

Comment on 'Jason Fried of 37Signals at LessConf 2009' by Renalyn Subaybay

2010-07-22T02:17:01Z

I like this interview. It really helps me to clear up about my business. Thanks Jason!

Comment on 'Jason Fried of 37Signals at LessConf 2009' by Brix Baldo

2010-07-20T10:04:12Z

Jason your the man. Highly skilled entertain man, thanks for the info about the features of signal 37.

Comment on 'Allan's Interview on Mixergy.com' by Will

2010-07-13T18:11:03Z

Great article! Keep up the good work. You might also find helpful our company’s article on audit precautions: http://www.solvingtaxes.com/Audit.html

Comment on 'Brand is the aftermath of your actions' by Glenn Friesen

2010-06-28T23:55:54Z

Absolutely spot on, though unfortunately, not universally accepted.

Many of those I’ve met at the C-level focus on “branding” to motivate those beneath them to convey a uniform message. A brand identity.

Without this established brand identity, I think most employees would convey whatever their interpretation of the brand is. And I know from experience, it really sucks for a business when all the business-people do their own thing, rather than maintain a uniform message or uniform vision.

Ultimately, though, your point is that actions speak louder than words and all we’re hearing nowadays is silence. That – believe me – I can absolutely jive with.

- Glenn